Traveler’s Profile digital experience

Expedia has been an online travel agency for 30 years, so people assumed they knew the brand’s offerings. But EG had quietly become something bigger: a data company with audience intelligence that most clients weren’t even using. Explore, their annual flagship event, was the one moment all their major clients were in the same room. If they couldn’t shift the conversation there, they’d have to wait another year. But it was only six weeks away.

We led with a fun, interactive digital experience that brought EG’s data to life and made it personal and relevant. We “matched” attendees with the audience personas that would help them achieve their goals. Each persona included why they mattered, how to reach them, how to win them, and which EG products could help. Behind-the-scenes, we embedded ourselves with the EG team so we could quickly align the internal business unit leaders on an audience-first strategy they’d never used before while building a full digital experience within their brand and compliance guidelines.

A stunning, brand-aligned interactive experience built in six weeks with an additional six derivative projects underway as the narrative shift spreads across EG’s broader business communications.